Rules Don’t Apply
is Warren Beatty’s first film as a director for eighteen years and as an actor
for fifteen, and has the reclusive billionaire Howard Hughes, played by Beatty,
at its centre. It is also a song within the film, actually composed by Eddie
Arkin and Lorraine Feather, but for the purposes of the plot it is written and sung
by Marla Mabrey, played by Lily Collins. The song applies as much to her as
Hughes, the maverick who, despite his wealth and power, is shown too
behaviourally odd for the template of corporate America. Similarly, Marla, a
writer of songs rather than a singer, does not fit in with the expectations of
Hollywood, where she has arrived with her mother (Annette Bening) from
Virginia, as a contract actress, one of many, for Hughes’s film studio. Back
home she had won a beauty contest, but a demure one since both mother and daughter
are devout Baptists. Beatty, who also wrote the script, sets the film in the
late 1950s/early 1960s and captures the church-going conservatism of Eisenhower
era America. Eventually, the mother becomes tired of failing to have any
meetings with Hughes, the promises of screen tests that never take place, and
the general vacuity of Hollywood. She returns to Virginia, leaving her daughter
with warnings of Hughes’s notoriety for bedding his contract actresses.
Frank Forbes (Aiden
Ehrenreich), the driver assigned by the studio to Marla, soon falls for her,
and she for him, but they are both restrained not only by their religious
backgrounds, Frank is a Methodist, but also by regulations imposed by Hughes. After
Marla finally gets to meet Hughes, a triangle of sorts emerges, although this
is not realised by Frank until the end of the film.
Marla does loosen up, but only as brief lapses from her
Baptist upbringing. There is no trajectory into promiscuity or alcoholism. This
is after all a romantic comedy, and Beatty successfully maintains a genial
tone. In a similar vein, Frank’s personality becomes a little more steely when
he is promoted from driver to one of Hughes’s close aides, but he retains his
essential humanity.
Beatty obviously relished the role of Hughes and has great
fun playing him, and this communicates to the audience, which is not a bad
thing for a comedy to do. Hughes’s eccentricities were many, and Beatty
plunders this fund for our entertainment: e.g. the obsession with TV dinners,
burgers and banana nut ice cream; the repeated private viewings of Hell’s Angels, the World War One flying film
he produced and co-directed in 1930; the ludicrous use of doubles (Hughes employed more than one to fool the
press and others). A more tragic side to Hughes, his addiction to codeine, is
only mentioned in passing.
If ever there was a life open to fiction it was Hughes. In a
way, he seems like a character from an American comic: supporting the
conventional money making values of America, while paradoxically defined by
strangeness and deviance. Currently, another ego-driven billionaire businessman
is strutting the planet as US President. I think it is preferable when, like
Hughes, they hide away.
Through this film, Beatty has created an opportunity for an
impressive ensemble performance, which includes Alec Baldwin, Martin Sheen,
Candice Bergen and Steve Coogan. As well as the pay cheque, I think there was
probably the motivation of working with Beatty and contribute to his welcome
return to filmmaking,
About
the reviewer
Robert Richardson is a visual artist and writer. His work is included in Artists’ Postcards: A Compendium (edited by Jeremy Cooper, published by Reaktion Books, London). Two of his publishing projects were recently represented at a festival in Rome, and he is a member of the Biennale Austria association of contemporary artists. In 2014, his solo exhibition TextSpaces was exhibited at Eugen Gomringer’s Kunsthaus Rehau in Germany. He is also the co-editor, with William Pratt, of Homage to Imagism (AMS Press, New York).
Robert Richardson is a visual artist and writer. His work is included in Artists’ Postcards: A Compendium (edited by Jeremy Cooper, published by Reaktion Books, London). Two of his publishing projects were recently represented at a festival in Rome, and he is a member of the Biennale Austria association of contemporary artists. In 2014, his solo exhibition TextSpaces was exhibited at Eugen Gomringer’s Kunsthaus Rehau in Germany. He is also the co-editor, with William Pratt, of Homage to Imagism (AMS Press, New York).